Employers Urged to Tell Their Stories in “Made Possible in Lehigh Valley” Campaign
By Colin McEvoy on April 9, 2019
The Lehigh Valley Economic Development Corporation (LVEDC) is challenging Lehigh Valley businesses to share stories of their employees and innovations to let the world know what is possible here in the Lehigh Valley.
Last month, LVEDC launched the new “Made Possible in Lehigh Valley” marketing campaign, which will spread the narrative of regional employers and people alike, increase outside awareness of Lehigh Valley, and let everyone know the amazing things that can happen here.
The campaign was specifically designed so that Lehigh Valley companies and stakeholders can adopt it and use it to tell their stories. Now, LVEDC is urging those groups to share their successes in order to help adapt them into the Made Possible in Lehigh Valley branding.
“Through a collaborative effort, we can tell the world about this great place, and attract more people to take part in our economy,” said Don Cunningham, LVEDC President & CEO. “LVEDC cannot do it alone; we will need partners to drive our success.”
To share your stories, or for more information about how to be part of the Made Possible in Lehigh Valley campaign, contact LVEDC Director of Marketing Michael Keller via email at [email protected].
LVEDC also encourages you to follow us Instagram @lvmadepossible, visit and bookmark the campaign’s website, and embed share the new Made Possible in Lehigh Valley video, which was commissioned by LVEDC and designed by FireRock Productions.
“Please tell your network about what we are doing,” said Matthew Tuerk, LVEDC Vice President of Economic Development and Marketing. “Made Possible in Lehigh Valley isn’t just a tool for driving attention to the region for work and play. It is also a point of pride to those of us who have made this place home.”
Brand guidelines for the campaign can be found on the Made Possible in Lehigh Valley website. Keller is the primary contact in directing the editorial calendar, coordinating with partners, approving materials, and answering questions.
LVEDC has already begun to work with regional partners like Discover Lehigh Valley and with a handful of private sector companies that have adapted the Made Possible in Lehigh Valley messaging to their individual needs, Tuerk said.
LVEDC worked closely with its stakeholders and regional companies in crafting the campaign, holding focus groups and detailed conversations with expert consultants, HR professionals, government partners, employers, and local talent to express a common vision of Lehigh Valley and what makes it a special place.
“By sharing our stories, we will showcase a positive image of our region, attract people and employers, and let everyone know this is a community rich with opportunity and driven by hard work, resourcefulness, and reinvention,” Cunningham said.
The Made Possible in Lehigh Valley campaign and video were first unveiled during the LVEDC 2019 Annual Meeting on March 19, held before a record crowd of more than 700 people at the ArtsQuest Center at SteelStacks in Bethlehem.
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