New “Made Possible in Lehigh Valley” Video Now Available Online
By Colin McEvoy on March 22, 2019
Lehigh Valley has been and always will be home to those with great vision. We don’t just innovate; we elevate. We are a region committed to excellence, where anything is possible.
That’s all part of the message in a new marketing video commissioned by the Lehigh Valley Economic Development Corporation (LVEDC), which made its debut this week as part of the brand new “Made Possible in Lehigh Valley” marketing campaign.
The full video can be viewed here, and we encourage you to share it or embed it on your own websites and social media accounts. Additionally, be sure to follow the new “Made Possible in Lehigh Valley” Instagram account.
“Today’s business leaders and decision-makers are telling us they will come to where the talent is, or where they can recruit in competition with other markets,” said LVEDC President & CEO Don Cunningham. “That means that we need to tell a story of place: of our people, our cities, our communities, and our quality of life. Our story.”
The video, made by FireRock Productions, conveys both the history and deep roots of Lehigh Valley, as well as the thoughtful progress and forward-thinking evolution of the region. As the video says: “We don’t just innovate; we elevate. We are a region committed to excellence, where anything is possible.”
LVEDC first presented the video at its 2019 Annual Meeting on March 19, which also marked the introduction of the larger “Made Possible in Lehigh Valley” campaign. It will allow us to tell stories of Lehigh Valley companies and residents alike, increase outside awareness of our region, and let everyone know the amazing things made possible here.
The campaign was designed so that regional employers and stakeholders can use it themselves to tell their stories and attract talent to Lehigh Valley. Visit lehighvalleymadepossible.com for more information.
More than 700 people attended the LVEDC Annual Meeting at the ArtsQuest Center at SteelStacks in Bethlehem, during which Cunningham and other LVEDC officials detailed the “Made Possible in Lehigh Valley” campaign, and detailed other significant economic stories and regional projects from the past year.
LVEDC worked closely with its stakeholders and regional companies in crafting the campaign, holding focus groups and detailed conversations with expert consultants, HR professionals, government partners, employers, and local talent to express a common vision of Lehigh Valley and what makes it a special place.
“By sharing our stories, we will showcase a positive image of our region, attract people and employers, and let everyone know this is a community rich with opportunity and driven by hard work, resourcefulness, and reinvention,” said Matthew Tuerk, LVEDC Vice President of Economic Development and Marketing.
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