Videos to highlight economic development successes
By LVEDC Staff on January 6, 2014
EDITOR’S NOTE: This feature was written by Stacy Wescoe and originally appeared in the Jan. 6 issue of Lehigh Valley Business.
The Lehigh Valley Economic Development Corp. is beginning a video series that will promote a business of the month on its website and YouTube page.
Similar to a billboard campaign that the LVEDC conducted in 2013, promoting “Wow”-inspiring facts about the Lehigh Valley economy, the new campaign is aimed at showing off some of the successful companies doing business in the Lehigh Valley.
The LVEDC has partnered with Jeff Tintle of Thrive Media in Allentown to produce the series of 10 videos, each highlighting a successful company and how the LVEDC helped with that success.
“[The videos] showcase the Lehigh Valley companies that are doing well. They’re growing. They’re expanding,” said John McGran, vice president of marketing for LVEDC, a not-for-profit government-funded economic development organization serving Lehigh and Northampton counties.
A new video featuring an individual company will be released each month for 10 consecutive months, beginning this month. The videos will be posted online and used in marketing initiatives.
Among those already taped are profiles on Lightweight Manufacturing, Coca-Cola Refreshments, Cantelmi Hardware, Michelman Steel and American Millworks & Cabinetry.
George Reitz, president and CEO of American Millworks in Emmaus, said he was happy to participate in the endeavor.
“I think it’s a grand gesture. I absolutely jumped on it,” Reitz said. “I can’t speak enough on how helpful everyone at the LVEDC has been. It’s a great resource for general information and for when we were looking for a new location.”
LVEDC also plans to do videos on Palram Americas and Ocean Spray, among other companies.
McGran said he is in discussion to continue the series after the initial run of 10 so that it would be an ongoing project.
He said there are multiple goals for the video project. McGran said that at their core, the videos are a great way to recognize successful Lehigh Valley businesses.
“One of our jobs is to tell the stories of businesses that are succeeding here,” he said.
The project also serves to remind the people who live here about the great companies in the region, he said.
“This is a great place to be, and we’ve got to keep reminding the people of that, because sometimes you forget,” McGran said.
He also noted that the videos are a good way to get out the word on the services offered by the LVEDC.
In his video, American Millworks’ Reitz said he discusses how the LVEDC helped him find the right site to move his business from Quakertown to Emmaus – and then also helped with information on expansion and local service providers.
Tintle said that is exactly what his firm is trying to do with the videos.
“We just want to tell the story of the LVEDC through its members,” Tintle said. “It’s always better for a satisfied customer to brag … about your business than for you to brag yourself.”
Reitz said if the video series can help get the word out on the different LVEDC services available for businesses such as his, he will be very pleased.
The videos will be posted at lehighvalley.org and on YouTube.
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