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Shalom Lehigh Valley Magazine Highlights Region for Jewish Community

By Colin McEvoy on December 7, 2021

Jason Toff (second from left) lives in the Lehigh Valley and works remotely as the Director of Product Management at Facebook. His profile from Made Possible in Lehigh Valley is featured in the Shalom Lehigh Valley magazine. (photo courtesy Jason Toff)

More than 8,000 Jewish people call the Lehigh Valley home, and a newly-released publication is highlighting the region for the Lehigh Valley’s existing Jewish community, families who have just moved here, and those from outside the area who might be considering coming here.

The Made Possible in Lehigh Valley initiative partnered with the Jewish Federation of the Lehigh Valley on the release of Shalom Lehigh Valley, a 48-page magazine that highlights everything from the region’s downtowns, suburban leisure, and outdoor attractions, to its affordable housing, leading employers, and many Jewish agencies and synagogues.

“We are pleased to partner with Made Possible Lehigh Valley for the 2021-23 edition of Shalom Lehigh Valley magazine,” said Jewish Federation of the Lehigh Valley Executive Director Jeri Zimmerman. “We hope that our publication will be of interest to the wider Lehigh Valley community as we welcome newcomers to the Valley and introduce them to all it has to offer.”

Made Possible in Lehigh Valley assisted the Jewish Federation of the Lehigh Valley with content and distribution for the magazine. The magazine is available online, and hard copies can be made available upon request online or by calling 610-821-5500.

Made Possible in Lehigh Valley is a multi-organizational campaign that highlights the region’s diverse and unique assets that make it a desirable community to visit, work, learn, and live. It also seeks to enhance talent attraction and retention efforts for our region’s employers, and increase opportunities for professionals within the region to connect with others.

“The Lehigh Valley is underrecognized for the size and quality of the region,” said Don Cunningham, President & CEO of the Lehigh Valley Economic Development Corporation (LVEDC), a founding partner of Made Possible in Lehigh Valley.

“Diverse populations with a diversity of talent and skill sets are the regions that are retaining and attracting companies,” Cunningham said in Shalom Lehigh Valley. “We have that in the Lehigh Valley, along with a good quality of life for people at all different stages of life. From schools to neighborhoods to restaurants, nightlife and cultural arts or access to trails, mountains and rivers ? the Lehigh Valley has it all.”

The Shalom Lehigh Valley magazine highlights Jewish families who discuss living in the region, messages from Lehigh Valley clergy, ways the community fights anti-semitism, Jewish recipes inspired by regional history, and an article about “a week in the life of a Lehigh Valley Jewish family.”

It also features places to shop locally for Judaica gifts, Jewish schools and camps in the region, events for Jewish holidays and candle-lighting times, and a directory of Jewish agencies and synagogues.

“The Jewish Federation is HERE FOR GOOD in the Lehigh Valley,” reads a letter in Shalom Lehigh Valley signed by Zimmerman and Gary Fromer, President of Jewish Federation of Lehigh Valley. “What does that mean? It means we are, and always will be, the engine for Jewish communal life, in partnership with the many Jewish agencies and synagogues that make our community so spectacular.

Among the other featured stories in Shalom Lehigh Valley is a Made Possible in Lehigh Valley profile about Jason Toff, who works as Director of Product Management at Facebook while living in the Lehigh Valley and working remotely.

Toff previously worked for such tech company giants as Google, YouTube, and Vine, and his career led him to live in such places as Manhattan, Hoboken, San Francisco, Menlo Park, and the East Bay area of California. But he was drawn back to his native Lehigh Valley due to its low cost of living, central location, wealth of recreational amenities, and great schools.

“The Lehigh Valley is a great place for remote work,” Toff said. “We have an international airport nearby and I could pop into the New York City office occasionally as needed. It works out well for me, since I can take my boys to school before California wakes up, then call in for meetings during West Coast hours.”

Visit the Jewish Federation of the Lehigh Valley website for more information about the organization and Shalom Lehigh Valley. For more information about Made Possible in Lehigh Valley, visit the initiative’s website or Instagram account.

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