When the San Francisco-based Stitch Fix was seeking to open its first distribution center in the Northeast, it conducted an exhaustive search and concluded that the Lehigh Valley was the place to be. The online personal shopping service for women opened a 483,900 square-foot facility in Lower Nazareth Township in April 2016, a project that was expected to create more than 500 new jobs when fully operational. The company considered multiple states and settled on the Lehigh Valley due to its central location and high-quality workforce. Founded in 2011, Stitch Fix allows customers to visit its website and create a profile by answering a series of questions about themselves and their style preferences. The company then sends several items of clothing based upon the answers.