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Personal Care Products Manufacturer Relocates from New Jersey to Lehigh Valley

By Colin McEvoy on July 30, 2020

A.P. Deauville, one of the nation’s leading marketers and manufacturers of men’s personal care products, is relocating from New Jersey and will purchase and renovate an 180,000 square foot facility in Forks Township.

One of the nation’s leading marketers and manufacturers of men’s personal care products is relocating its manufacturing operations from New Jersey to the Lehigh Valley, creating a new Forks Township facility that is expected to create 105 new jobs.

A.P. Deauville will purchase and renovate an 180,000 square foot facility in Forks Township that will double their manufacturing capacity. Lehigh Valley’s central location and proximity to markets will help them continue selling its brands to major retailers.

“We are thrilled to welcome A.P. Deauville to Northampton County and the Lehigh Valley,” said Don Cunningham, President & CEO of Lehigh Valley Economic Development Corporation (LVEDC).

“It’s encouraging to see growth continue in the region’s economy – and manufacturing sector – despite the coronavirus pandemic,” Cunningham said. “A.P. Deauville is a high-quality manufacturer that joins a thriving sector that employs 35,000 people in the Lehigh Valley.”

A.P. Deauville manufactures shampoos, antiperspirants, body washes, and other health and beauty products. Previously located in North Brunswick, N.J., the company has seen such growth in product sales in recent years that it required more space and a new location.

“I am pleased to welcome A.P. Deauville to Northampton County,” said county Executive Lamont McClure. “Their new manufacturing center will bring 105 good quality jobs and an important industry to Forks Township. This is the kind of economic development we want in Northampton County.”

A.P. Deauville has pledged to invest $16.7 million into the project, which is located at 3700 Glover Road in Forks Township. The company hopes to complete renovations by October and be operational by the end of the year.

“We look forward to creating manufacturing jobs in a great state where business is welcomed as a productive partner of government and a positive member of the community,” said Frederick Horowitz, CEO of A.P. Deauville.

The company’s products are sold at such stores as HEB, CVS, Stop & Shop, Menards, Foodtown, Giant Foods, ShopRite, Hannafords, Dollar Tree, Family Dollar, and others.

Following an introduction by the Pennsylvania Department of Community and Economic Development (DCED), LVEDC had been engaged with the company during its site search, providing real estate and regional information and connecting them with local and state resources and incentives to support their relocation.

“The company’s relocation to Pennsylvania and Northampton County would not have been possible without the engagement of state and county leadership,” Cunningham said. “Northampton County, Northampton County Industrial Development Authority, and the Commonwealth worked together aggressively during these difficult and challenging times to help make this project happen.”

New jobs created by the project will include office, professional, and manufacturing roles with high salaries, Horowitz said.

“The need for A.P. Deauville to more than double space for production to keep up with consumer demand is a testament to the company’s growth, and that will result in over 100 new jobs for Pennsylvanians,” said Pennsylvania Governor Tom Wolf. “The Lehigh Valley is a region historic for the manufacturing industry and we are thrilled to welcome A.P. Deauville to the Commonwealth.”

A.P. Deauville received a funding proposal DCED for a $250,000 Pennsylvania First grant and a $2.4 million Pennsylvania Industrial Development Authority (PIDA) loan. The project was coordinated by the Governor’s Action Team, an group of economic development professionals who work with businesses considering locating or expanding in Pennsylvania.

The Northampton County Industrial Development Authority (NCIDA) also provided the company a $105,000 Northampton County Job Creation Grant. LVEDC provides administrative services for NCIDA.

“This is exactly the kind of project NCIDA exists to support: one that creates high-quality, high-paying jobs in a key target sector for the Lehigh Valley economy,” said NCIDA Chair Marilyn Lieberman. “We’re so pleased we could play a role in helping bring this company to Northampton County and to support their future growth and success here in the Lehigh Valley.”

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