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New Publication Promotes the Lehigh Valley’s Economy

By LVEDC Staff on March 18, 2014

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Just weeks after launching a buzz-worthy video to showcase and promote the Lehigh Valley’s economy, LVEDC has unveiled a new glossy, 64-page magazine that showcases the region to the outside world in a print format.

The magazine features what Lehigh Valley is all about – a booming economy, talented workforce, innovative companies and a multitude of recreational outlets. And, like the recently released video, the magazine is available for use by any business or organization in the Lehigh Valley involved in recruiting people or companies here.

“The Lehigh Valley is the 68th largest metropolitan region in the United States,” said LVEDC President and CEO Don Cunningham. “We have a $33 billion economy with 15,000 businesses. We need to tell our story. We benefit from our proximity to major cities but our economic strength and history stand on its own.”

Lehigh Valley Economic Development magazine features world-famous Martin Guitar on its cover – and a wealth of Lehigh Valley businesses inside. It contains eye-catching graphics, gorgeous photos of regional attractions, and a bevy of insightful factoids about the region and its rapidly-growing economy.

The publication is the end result of a creative coming-together between LVEDC and Journal Communications, a nationally-recognized company that produces dozens of similar products for states, regions, chambers of commerce, and economic development organizations. It is paid for fully by the advertisers who bought space in the magazine.

“We asked our communities, businesses and institutions to step up and support us telling our story outside of our borders and they responded in full force,” Cunningham said. “More ads were sold for the Lehigh Valley economic magazine than a similar publication in Philadelphia.”

LVEDC plans to disseminate the publication nationally and globally to site selectors, economic development professionals, commercial and industrial real estate brokers and corporate executives looking at new markets. It will be used a trade shows and business recruitment forums. It is available for use by private businesses, government leaders and organizations from the Lehigh Valley as they travel and promote or in their efforts to recruit employees and strengthen their operations here, Cunningham said.

LVEDC will have copies available tomorrow (March 19) at its Annual Investor Meeting at the State Theater in Easton, as well as at its office at 2158 Avenue C, Suite 200, Bethlehem, PA 18017. Organizations can also sign up to get copies through the LVEDC website at lehighvalley.org or by calling the LVEDC office at 610-266-6775.

To download a e-version of the publication, click here.

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