Back

Municipalities Urged to Join the Made Possible in Lehigh Valley Campaign

By Andrew Kleiner on June 23, 2019

This article originally appeared in the May 9, 2019 issue of “Quarterly Connections,” a quarterly newsletter LVEDC distributes to municipal officials in the Lehigh Valley.

LVEDC is engaged in an ongoing rollout of a new marketing campaign unlike anything the organization has ever done before, and we’d like the Lehigh Valley’s municipalities to be a part of it.

The newly-launched Made Possible in Lehigh Valley campaign will tell the stories of Lehigh Valley companies and people alike, increase outside awareness of our region, and let everyone know the amazing things made possible here.

LVEDC has already invited employers to share their success stories with our organization and work with us to help adapt them into the Made Possible in Lehigh Valley branding and become a part of the marketing campaign.

Now we’re urging municipal officials to do the same. If you have unique attributes, economic successes, or employer stories that you feel would fit this campaign, let us know!

A rendering of a billboard advertisement featuring one of the new ads from the "Made Possible in Lehigh Valley" marketing campaign.

A rendering of a billboard advertisement featuring one of the new ads from the “Made Possible in Lehigh Valley” marketing campaign.

LVEDC also urges municipal officials to embed the Made Possible in Lehigh Valley video on your websites, to follow the @lvmadepossible Instagram account, and join our mailing list at lehighvalleymadepossible.com.

“Today’s business leaders and decision-makers are telling us they will come to where the talent is, or where they can recruit in competition with other markets,” said LVEDC President & CEO Don Cunningham. “That means that we need to tell a story of place: of our people, our cities, our communities, and our quality of life. Our story.”

LVEDC is challenging Lehigh Valley businesses to share stories of their employees and innovations via the "Made Possible in Lehigh Valley" marketing campaign.

LVEDC is challenging Lehigh Valley businesses to share stories of their employees and innovations via the “Made Possible in Lehigh Valley” marketing campaign.

LVEDC worked closely with its stakeholders and regional companies in crafting the “Made Possible in Lehigh Valley” campaign, holding focus groups and detailed conversations with expert consultants, HR professionals, government partners, employers, and local talent to express a common vision of Lehigh Valley and what makes it a special place.

“By sharing our stories, we will showcase a positive image of our region, attract people and employers, and let everyone know this is a community rich with opportunity and driven by hard work, resourcefulness, and reinvention,” said Matthew Tuerk, LVEDC Vice President of Economic Development and Marketing.

The "Made Possible in Lehigh Valley" marketing campaign was designed to be effective in multiple formats, including print, digitial, billboard, and others.

The “Made Possible in Lehigh Valley” marketing campaign was designed to be effective in multiple formats, including print, digitial, billboard, and others.

Visit lvmadepossible.com for more information, and contact Michael Keller, LVEDC Director of Marketing, at [email protected] for more information on how to become part of the new campaign.

Instagram Stories Highlight What’s Made Possible in Lehigh Valley

The Made Possible in Lehigh Valley initiative is all about stories. We want to share the perspectives of the people in our region and let them explain why Lehigh Valley is a s[...]

Continue to Next Page

Lehigh ValleyQuick Facts

By the Numbers
$40.1 Billion

Gross Domestic Product

Investor Spotlight
City Center Lehigh Valley
Industry Spotlight

11% of Labor Force
Employed in Manufacturing

By the Numbers
$3.65 Billion

Exports

Investor Spotlight
Air Products
By the Numbers
$62,489

Median Household Income

Investor Spotlight
PPL Electric Utilities
By the Numbers
26,000

New Jobs Created Over Past 5 Years

By the Numbers
669,899

Population

Investor Spotlight
Olympus
By the Numbers
345,260

Labor Force

Investor Spotlight
Lutron Electronics
Industry Spotlight

26.1% of Labor Force
Employed in "Eds & Meds" sectors

By the Numbers
5,073

Technology Patents

Investor Spotlight
Mack Trucks
Investor Spotlight
UGI
Investor Spotlight
NFI
Industry Spotlight

14% of the total community college degrees awarded in PA

By the Numbers
$7.4 Billion

Manufacturing Contribution to GDP

Investor Spotlight
BB&T
Industry Spotlight

69th largest metropolitan area in the U.S. by population

Investor Spotlight
Seedcopa
Industry Spotlight

10,328 degrees awarded by colleges and universities

Investor Spotlight
Fuling
Industry Spotlight

81,000 employed in "Eds & Meds" sectors

By the Numbers
26.97%

Population between ages 18 and 34

Investor Spotlight
Workforce Board