This article originally appeared in the May 9, 2019 issue of “Quarterly Connections,” a quarterly newsletter LVEDC distributes to municipal officials in the Lehigh Valley.

LVEDC is engaged in an ongoing rollout of a new marketing campaign unlike anything the organization has ever done before, and we’d like the Lehigh Valley’s municipalities to be a part of it.

The newly-launched Made Possible in Lehigh Valley campaign will tell the stories of Lehigh Valley companies and people alike, increase outside awareness of our region, and let everyone know the amazing things made possible here.

LVEDC has already invited employers to share their success stories with our organization and work with us to help adapt them into the Made Possible in Lehigh Valley branding and become a part of the marketing campaign.

Now we’re urging municipal officials to do the same. If you have unique attributes, economic successes, or employer stories that you feel would fit this campaign, let us know!

A rendering of a billboard advertisement featuring one of the new ads from the “Made Possible in Lehigh Valley” marketing campaign.

LVEDC also urges municipal officials to embed the Made Possible in Lehigh Valley video on your websites, to follow the @lvmadepossible Instagram account, and join our mailing list at lehighvalleymadepossible.com.

“Today’s business leaders and decision-makers are telling us they will come to where the talent is, or where they can recruit in competition with other markets,” said LVEDC President & CEO Don Cunningham. “That means that we need to tell a story of place: of our people, our cities, our communities, and our quality of life. Our story.”

LVEDC is challenging Lehigh Valley businesses to share stories of their employees and innovations via the “Made Possible in Lehigh Valley” marketing campaign.

LVEDC worked closely with its stakeholders and regional companies in crafting the “Made Possible in Lehigh Valley” campaign, holding focus groups and detailed conversations with expert consultants, HR professionals, government partners, employers, and local talent to express a common vision of Lehigh Valley and what makes it a special place.

“By sharing our stories, we will showcase a positive image of our region, attract people and employers, and let everyone know this is a community rich with opportunity and driven by hard work, resourcefulness, and reinvention,” said Matthew Tuerk, LVEDC Vice President of Economic Development and Marketing.

The “Made Possible in Lehigh Valley” marketing campaign was designed to be effective in multiple formats, including print, digitial, billboard, and others.

Visit lvmadepossible.com for more information, and contact Michael Keller, LVEDC Director of Marketing, at mkeller@lehighvalley.org for more information on how to become part of the new campaign.