Made Possible in Lehigh Valley Campaign Reaches Out to Returning Visitors
By Colin McEvoy on November 16, 2020
As college students and young professionals return home during the holidays, the Made Possible in Lehigh Valley initiative is making sure they know about new spots that have opened in the region since they left and about everything the Lehigh Valley has to offer.
A new billboard and web campaign seeks to reach people coming back to the region to visit friends and family, or those seeking to escape densely-populated cities during the COVID-19 crisis, and remind them why Lehigh Valley is, as the billboards says: “The Perfect Place to Call Home. Again.”
“The objective of the Made Possible in the Lehigh Valley marketing campaign is to showcase the region as the perfect place for people to visit, relocate or to bring their company,” said Don Cunningham, President & CEO of Lehigh Valley Economic Development Corporation (LVEDC). “There’s no better target audience than those who once lived here and are home for the holidays to remind them why it’s time to return for good.”
Made Possible is a multi-faceted marketing campaign that seeks to promote awareness of the Lehigh Valley outside of the market, attract a skilled and vibrant workforce to the region, and show that Lehigh Valley is a great place to visit, work, live, and learn.
The new advertisements will be seen starting this week on nearly one dozen Adams Outdoor Advertising billboards in various locations throughout the Lehigh Valley, including along such major roads as U.S. Route 22 and Pennsylvania Routes 412 and 378.
Additional advertising space has been reserved on digital monitors at Lehigh Valley International Airport to speak to travelers coming through the airport during the busy holiday travel season.
In addition to the billboard campaign, Made Possible in Lehigh Valley continues to promote the region and everything it has to offer on the initiative’s website, as well as on the Made Possible in Lehigh Valley Instagram account.
One recent post on the Made Possible website and blog highlights “10 New Spots in Lehigh Valley Since the Last Time You Were Home,” highlighting everything from trails and historic sites to restaurants and breweries.
Among the locations highlighted by the article are the Easton Public Market, Downtown Allentown Market, National Museum of Industrial History, Simon Silk Mill, Allentown’s Lights in the Parkway, and the John M. Mauser Nature Education Trail System.
“If you’re making the trek home for the holidays, we’re happy to have you back and are glad to show you some new spots in Lehigh Valley since you were last here,” said George Lewis, LVEDC Vice President of Marketing and Communications. “Now that you’re back, we want to remind you of what’s possible here in Lehigh Valley.”
LVEDC encourages everyone to adhere to all public health recommendations and social distancing standards while visiting these locations or gathering in small groups with family or friends. Visitors should also check with individual venues in advance for updated visitation guidelines.
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