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LVEDC Welcomes New Staff Members, Including Director of Business Outreach Programs

By Colin McEvoy on September 15, 2015

LVEDC has announced the hiring of Director of Business Outreach Programs Melody Bradford (left) and Lori Betters, Accountant (right).

LVEDC has announced the hiring of Director of Business Outreach Programs Melody Bradford (left) and Lori Betters, Accountant (right).

The Lehigh Valley Economic Development Corporation (LVEDC) is proud to announce the hiring of two new important members of its team: Melody Bradford will be serving as Director of Business Outreach Programs, and Lori Betters will be taking on the role of Accountant.

Bradford comes to LVEDC after having spent more than three years as sales director with the Greater Lehigh Valley REALTORS. In her capacity at LVEDC, she will execute a business retention and expansion program, ensuring the needs of Lehigh Valley businesses are understood and met.

“I am excited to amplify my business outreach efforts to LVEDC’s target sectors and work within a collective community of partners to foster growth and expansion in my native region,” Bradford said.

Both Bradford and Betters are filling previously-existing vacancies, not new positions.

Bradford will work with economic development partners to maximize outreach to companies in key industries and identify obstacles to growth and development in those sectors. She will use her business outreach skills to assist with business attraction, and will help LVEDC colleagues to promote financing programs that may assist in real estate development and business expansion.

She had worked with the Greater Lehigh Valley REALTORS since May 2012. Among her many accomplishments there, she led the relaunch of the Greater Lehigh Valley Real Estate Weekly publication, and established a variety of advertising options, including the development of an online advertising platform and value-added marketing packages.

Bradford conceptualized and implemented the Greater Lehigh Valley REALTORS’ annual Signature Event, which was aimed at building brand awareness, leveraging sponsorships, delivering value to members, and increasing revenue year over year. She also implemented an event sponsorship program, and was responsible for other business development and marketing opportunities.

Bradford previously worked as an account manager with Rodale Inc. and Millennium Medical Education, where she provided specialty sales to the pharmaceutical and medical device industry, providing her experience in a crucial sector for the Lehigh Valley. Additionally, she worked as a corporate communications coordinator with Young & Rubicam Inc., a top marketing firm in Manhattan. Bradford has a bachelor of science degree in mass communications from Mansfield University.

Betters spent 18 years at Community Services for Children before joining LVEDC, including nine years as a payroll manager. There she managed all the aspects of the in-house payroll function for the organization’s 300 employees.

“I’m very excited to become part of the team here at the Lehigh Valley Economic Development Corporation,” Betters said. “LVEDC has an excellent mission and serves a wonderful purpose here in the Lehigh Valley, and I’m very happy to be part of it.

In her role at LVEDC, Betters will be responsible for general accounting, accounts payable, accounts receivable, payroll, benefits coordination, managing the organization’s annual audit, and other essential duties.

Betters also previously held the positions of AP/AR Child Care Resource Development Grants Coordinator and Fiscal Specialist during her time at Community Services for Children. She has a bachelor of arts degree in mathematics from the State University of New York (SUNY) at Plattsburgh, and an associate of applied science degree in mathematics from SUNY at Morrisville.

Betters replaces Julie Ruane, who retired from LVEDC after nine years with the organization. Bradford replaces Dawn Ferrante, who served as Director of Regional Competitiveness before becoming director of community and economic development for the city of Easton.

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