LVEDC Vice President of Business Attraction, Retention and Expansion Matthew Tuerk (left) speaking to Victor Martinez on PBS39 on Es Tiempo Lehigh Valley.

An official from the Lehigh Valley Economic Development Corporation appeared on the Spanish-language PBS39 program Es Tiempo Lehigh Valley this month to discuss the regional economy and what LVEDC is doing to promote economic growth and the creation of jobs.

Matthew Tuerk, LVEDC Vice President of Business Attraction, Retention and Expansion, sat down with Es Tiempo Lehigh Valley host Victor Martinez. He highlighted the diversity of the Lehigh Valley economy, with its many thriving economic sectors including finance & insurance, manufacturing, education, health care, and professional services.

“Nosotros presentamos una narrativa sobre la región,” Tuerk said. “Queremos que el mundo entienda lo que hay en Lehigh Valley en términos de eso activos económicos. O sea, bienes raíces, la mano de obra acá, el mundo regulatorio acá. Nosotros creemos que Lehigh Valley tiene muchas oportunidades para empresas de varios tipos.”

Tuerk appeared in a 12-minute segment that aired on Es Tiempo Lehigh Valley on Feb. 7. It can be viewed on the show’s website (season four, episode 5).

Es Tiempo Lehigh Valley is a weekly talk show that highlights the diversity and cultural essence of the Latino community in the Greater Lehigh Valley.

During his appearance, Tuerk highlighted several recent economic success stories, including the Fortune 500 company ADP opening a new downtown Allentown office for 1,000 employees, and the s’mores snack maker Stuffed Puffs opening a new 150,000 square-foot manufacturing facility in Hanover Township, Northampton County.

Tuerk also discussed LVEDC’s focus on creating and executing regional strategies that help the Lehigh Valley maintain a competitive workforce and pipeline of talent professionals via the work of the LVEDC Education and Talent Supply Council.

“Las empresas que quieren estar aquí, en años anteriores, querían saber más sobre bienes raíces y todos los activos económicos en Lehigh Valley,” Tuerk said. “Lo que más le interesa ahora es el talento. Quieren saber que si deciden hacer una inversión en Lehigh Valley, van a tener la oportunidad de contratar a la gente.”

LVEDC President & CEO Don Cunningham also appeared on a PBS39 program earlier this month, speaking with Monica Evans on Community Corner about a feature about Lehigh Valley that recently appeared in The New York Times.