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LVEDC Adopts 2014-2017 Strategic Plan

By LVEDC Staff on August 26, 2014

"The SWOT analysis began the day we hired Don Cunningham," said Tom Garrity, LVEDC chairman of the board, of the process that led to the authorship of the 2014-2017 LVEDC Strategic Plan

“The SWOT analysis began the day we hired Don Cunningham,” said Tom Garrity, LVEDC chairman of the board, of the process that led to the authorship of the 2014-2017 LVEDC Strategic Plan

The Lehigh Valley Economic Development Corp.’s board of directors adopted a comprehensive strategy during a July 16th meeting that will serve as the foundation for the region’s economic development over the next three years. Entitled LVEDC  Strategic Plan 2014 – 2017 the plan succinctly outlines the organization’s mission, vision, values, principles and six priorities, which will be examined in-depth in a four-part series that will run throughout the month of September in LVEDC e-newsletter editions, focusing on initiatives adopted by the board. “Our mission is to market the region to attract new businesses (and jobs), help existing businesses grow, and support the entrepreneurial/start-up community,” said Tom Garrity, LVEDC chairman of the board, in an interview for this article. “We are also a shared resource center to the region’s economic development organizations, as well as an advocate for economic development in our region.” Incorporated in the vision is LVEDC’s commitment to foster a “diverse economic base in our cities and counties that enable businesses to come here, start here and flourish here in order to create jobs and opportunities for all of our residents.” There’s never been a more crucial time in LVEDC’s history to clearly define and communicate this agenda to its partner governments and organizations, its investors, customers and stakeholders, according to the document. And the process of defining that agenda began 18 months ago with the arrival of Don Cunningham, as the organization’s president and CEO, and an in-depth Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, according to Garrity. “The SWOT analysis began the day we hired Don Cunningham as CEO,” Garrity explained. “He spent his first six months meeting with stakeholders and listening to their needs and concerns. We deepened the process by hiring Garner and Associates to do a deep dive into the strengths and weaknesses of the Lehigh Valley, and benchmark against our competitive regions around the country.” The board, by design, began to take a more active role in understanding economic development and to challenge the executive team to narrow its focus to ensure the organization delivered on its mission, according to Garrity. “And to cap the process, we brought together the leadership team at LVEDC to take a hard look at our mission and evaluate our effectiveness in meeting our mission and where we could and needed to improve,” Garrity said. The adopted platform outlines 20 different initiatives throughout four different LVEDC departments – development, marketing, finance and administration and stakeholders. In the September 2nd edition we will spotlight the initiatives, beginning with the development sector.

LVEDC Hiring Research Specialist and Information Systems Specialist

The Lehigh Valley Economic Development Corp. is hiring two positions as of August 21st, 2014. Prospective applicants should send a resume to: Mr. Matthew Tuerk Vice President [...]

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