Keeping the Pump Primed in 2013
Understanding trends that might impact your business and your marketing plan for 2013

The Lehigh Valley Economic Development Corporation’s Women and Minority Business Opportunity Council  announces its first business workshop in the 2013 Connections and Solutions Series.

Time: 2:45 to 5:30 p.m.

Date: Wednesday, April 17

A panel of area experts will kick off this workshop. Their goal is to help attendees understand what they see as trends for the coming year.  The expert panel includes:

Kamran Afshar, KAA, Inc., Lehigh Valley Economist
Monika Baraket, Accelerate Business Resources
Brian Wscilo, 401! Creative, a division of Weidenhammer
Cora Landis, International Trade- LU SBDC

They will provide a glimpse as to what small businesses might anticipate in the areas of: LV business economy, social media, website/video marketing and the ever increasing international marketplace.

The panel presentation will be followed by “Marketing Demystified.”  Dr. Denise Ogden, Penn State Associate Professor, Department of Marketing, Author, Marketing Basics: Cutting through the Clutter and President, The Doctors Ogden Group LLC. Dr. Ogdon will guide attendees on how to create a marketing plan. To see more from Dr. Ogden, please check out this this video.

The workshop is being held at Penn State Lehigh Valley’s campus, 2809 Saucon Valley Road, Center Valley.

The workshop fee is $20.00.  Registration can be obtained by going on line at

http://2013omwob1.eventbrite.com

or by calling 610-266-2220.

Save the dates!   The 2013 Solutions and Connections Series will focus on Trends in Planning, Process & People. The remaining seminars will be held on  September 11 and December 4. These sessions will be held on those Wednesday dates from, 2:45 – 5:30 PM at Penn State  Lehigh Valley campus.

The 2013 Solutions and Connections Series is sponsored by Penn State Lehigh Valley, First Niagara and LVEDC.