The Home for the Holidays display at the Lehigh Valley International Airport.

When travelers visit or return to the Lehigh Valley during this year’s busy holiday travel season, they’ll be greeted with a creative display that will help let them know everything the region has to offer.

As part of the Made Possible in Lehigh Valley initiative, a Home for the Holidays campaign has been launched that includes displays, print materials, and a unique, interactive living room display in the middle of the Lehigh Valley International Airport (LVIA).

As travelers pass through the LVIA terminal, they will find a Made Possible-branded area with a couch, chairs, and holiday decorations, welcoming them to take a seat and relax, hear stories and testimonials about why Lehigh Valley is a great place to live, work, and play.

“With this display, we sought to create a memorable and positive experience for travelers during what is often a very stressful travel season,” said George Lewis, Vice President of Marketing, Communications and Research at the Lehigh Valley Economic Development Corporation (LVEDC).

“Passengers arriving or departing at the Lehigh Valley International Airport will be able to literally have a seat, take a brief rest, and be surrounded with reminders of what makes the Lehigh Valley such a special place,” Lewis said. “We hope this display will resonate with first-time visitors, those returning home for the holidays, and everyone in between.”

This marks a return for the Home for the Holidays display, which was previously established during the holiday season in 2019 and met with positive feedback from travelers and airport officials alike.

The furniture for the display was provided by Domaci, a furniture and accessories business with a popular storefront in historic downtown Bethlehem. The business itself embodies much about what Made Possible in Lehigh Valley is all about.

“We’re proud to have started our small business here nearly eight years ago,” said Domaci co-founder Warren Clark. “We’re blessed to be forever rooted in Bethlehem and the greater Lehigh Valley; and we’re excited to welcome travelers home for Christmas. The Lehigh Valley truly made Domaci possible.”

The Made Possible in Lehigh Valley campaign seeks to increase outside awareness of the positive attributes Lehigh Valley has to offer, develop a positive image of the region, and highlight it as an attractive place for people to live, work, and play.

The Home for the Holidays campaign will let visitors to the region know Lehigh Valley is a place where you can have a job you love and a home you can afford, as well as world-class health care, outstanding education, outdoor activities, a vibrant arts scene, and great restaurants.

Heading into the annual holiday travel rush, passenger traffic at LVIA remained steady during October, the airport announced last week. More than 78,500 passengers traveled through LVIA in October 2022, an 8.9% increase from that same month in 2021.

“We’re already getting very close to surpassing 2018 passenger traffic numbers which demonstrates that air travel demand continues to be strong, and people are choosing LVIA as their preferred airport,” said Thomas R. Stoudt, Executive Director of the Lehigh-Northampton Airport Authority.

Made Possible in Lehigh Valley is a multi-organizational initiative championed by LVEDC, LVIA, Discover Lehigh Valley, the Greater Lehigh Valley Chamber of Commerce, the Greater Lehigh Valley Realtors, and others.

In addition to telling stories from around the Lehigh Valley, Made Possible in Lehigh Valley also seeks to enhance talent attraction and retention efforts for our region’s employers, and increase opportunities for professionals within the region to connect with others.