The distinctive form of the 41,000 square-foot Flat Iron Building has been a staple among South Bethlehem architecture for years. The building’s second floor houses a progressive four-person company called CryoConcepts LP that is as unique in the cryosurgical device business as the building they call home.

From a distance CEO Sam Niedbala could pass for surfer Kelly Slater. Niedbala doesn’t utter the obligatory “dude” or “Hang Ten” during our interview, but he might if he was riding a wave. Instead he wants to be his own breaker in the cryosurgical device business.

CryoConcepts CP has developed a first generational cryosurgical device that is based on its patented glide value system.

“The technology allows the use of plastic-molded parts to deliver high-pressure gases at extremely low temperatures,” Niedbala explains. “The results are the ability to assemble and then market high-quality cryosurgical devices to physicians at good prices.”

The CryOmega is the trademark name of the CryoConcepts device. Whatever genius the device has begins with the fact that it’s easy to use and disposable. A doctor can use this for the surgical destruction of target tissue by applying cryogenic gases from the Nitrous Oxide gas cylinder.

Applying it is easier than falling in love.

“It’s controlled through an internal valve system in the device,” Niedbala says. “And that device is activated by the doctor.”

What makes the device noteworthy is that it is selling convenience.

“The assembled unit is sold without the gas cylinder being pierced,” he notes. “This means that it has a longer shelf life, usually in excess of two years.”

CryoConcpets has already achieved patent and trademark status in the United States and at the time of this writing, the company is in discussions with a number of distributors stateside and Europe.

The company located within the Southside Bethlehem Keystone Innovation Zone and is pleased with the decision.

“The KIZ has been helpful,” Niedbala says. “We located here in SouthSide Bethlehem to help spur the movement of components and finished goods to our clients.”

Should things work out, the long-term benefits to the city and region are considerable, as new jobs and commerce will be created.

“We’ve worked to source as many components and consulting services as possible from the area,” he notes.

Including Niedbala, there are four people on staff. Their optimism is infectious. Still there is one component of the equation that they believe will push the device over the top.
The CryOmega device will sell for a few hundred dollars per unit. Their competition – the Cryo Alpha or Cryo Probe – sells for thousands per unit.

“And they require the purchase of replaceable gas cylinders of nitrous oxide,” he said.

You don’t have to be a scientist or even an astute business person to recognize that has the makings of a great deal.