Understanding Allentown’s Neighborhood Improvement Zone (NIZ) just got a whole lot easier thanks to animation created by a local video company and personalized for Lehigh Valley Economic Development Corporation.

No more boring, gray passages of words upon words to sort through. Now all you have to do is go to the LVEDC YouTube page and click to watch our fun, new video.

Or you can simply watch here:

“This video by Digital Feast of Allentown takes the mystery out of the NIZ,” said John McGran, LVEDC’s vice president of marketing. “The talent at Digital Feast knows what it’s talking about – their office is located on the fifth floor of the Butz Building, which is smack in the middle of all the Center-City Allentown action.”

If you’ve wondered whether the NIZ can benefit you or your company, wonder no more. Watch this 90-second video and you’ll have a great grasp of the dynamics behind this incentive program.