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City of Easton Spotlighted by The New York Times

By Colin McEvoy on June 10, 2022

The city of Easton was highlighted in a story by The New York Times on June 8, the latest in a series of national media stories about the Lehigh Valley in recent months.

The city of Easton was spotlighted by one of the world’s most prestigious and widely-read newspapers this week, with a story in The New York Times highlighting the city’s “dramatic transformation.”

“The city, about 75 miles west of Manhattan, now has a revitalized downtown, with new shops and restaurants flanking restored historic homes,” the story reads. “For more than a decade, Easton has been a refuge for New York and New Jersey expatriates who want more real estate for their money, along with a lower property tax bill.”

The story by Dave Caldwell was published on June 8 on the Real Estate section of the Times website. It describes the city’s restaurant scene, downtown amenities, property values, historical significance, schools and higher education institutions, and close proximity to major cities like Philadelphia and New York City.

“It’s great to read in The New York Times about our city’s rebirth and almost $1 billion in new development,” said Easton Mayor Sal Panto Jr. “It’s nice to know that our accomplishments in Easton are attracting regional and national attention.”

Read the full New York Times story here.

This marks the fourth time in the last three years that The New York Times has written about the Lehigh Valley. It published a story in January 2020 about the region’s economic revitalization, thriving manufacturing sector, transportation infrastructure, network of colleges and universities, food and beverage companies, and more.

The Times also included the Lehigh Valley in a January 2021 story about its “Favorite Facts for 2020,” and a May 2021 story highlighted the region’s e-commerce and logistics sector, the important role of manufacturing in the Lehigh Valley, and the growth of health care and education in the region.

This all comes in addition to a large amount of national media coverage the regional economy has received in other outlets, including a story on American Public Media’s Marketplace program, a segment on CBS Sunday Morning, and stories in such outlets as CNN, The Wall Street Journal, PBS NewsHour, Los Angeles Times, CBS News Sunday Morning, USA Today, and more.

“The nation and the world continues to take notice of the success of the economic success of the Lehigh Valley and everything that’s possible here,” said Don Cunningham, President & CEO of the Lehigh Valley Economic Development Corporation (LVEDC). “Easton is a retail and restaurant destination vibrant with cultural attractions, a glistening riverfront, and activity for everyone, and even more people will be aware of that now thanks to this story in The New York Times.”

The story quotes people like Rachel Zanders who opened Easton Candle Co. in the historic district of Easton, and her brother Steven Zanders, who moved to the city a decade ago while helping to open a diner here, paying $90,000 for a two-bedroom, one-and-a-half-bath rowhouse in the city’s West Ward neighborhood.

“I feel like Easton is a little Manhattan,” Steven Zanders said in the story. “It’s like one of the blocks of Manhattan fell off into Easton.”

The story also highlights organizations like the Greater Easton Development Partnership, historic locations like the Parsons-Taylor House, famous Easton residents like boxer Larry Holmes, and attractions like the Crayola Experience and the National Canal Museum.

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