Capital Blue Cross Completes $4 Million Renovation in Allentown
By Colin McEvoy on December 10, 2021
Capital Blue Cross celebrated the completion of a $4 million renovation to its regional headquarters in Allentown this month, which includes a brand new Capital Blue Cross Connect health and wellness center on the ground floor.
A ribbon-cutting ceremony was held on Dec. 3 at the 1221 Hamilton St. facility. In addition to the new Connect center, the project included a complete redesign of the building exterior, providing street-level entry to a reimagined, wide-open space
“This is more than an investment in a building,” Capital Blue Cross President & CEO Todd Shamash said. “It’s part of our continuing investment in a vibrant region we consider home. Capital has built a trusted relationship with the Lehigh Valley by going the extra mile to improve the health and well-being of the region’s people and communities.”
Shamash first announced the plans for the renovation project during a video interview released on Oct. 29, 2020, by the Lehigh Valley Economic Development Corporation (LVEDC), as part of the organization’s video interview series featuring several new corporate leaders across the region. The full video can be viewed on LVEDC’s YouTube channel or below.
Capital Blue Cross has been a leader in establishing consumer-friendly, walk-in health and wellness centers. The Allentown facility is the company’s fourth Connect Center in its 21-county service region, and its second in the Lehigh Valley, along with another at Promenade Shops at Saucon Valley.
Visitors can conveniently access a variety of wellness services at the newly renovated facility including one-on-one consultations concerning health plans or Medicare options, meetings with a health coach, biometric screenings, seminars, and more.
In addition to serving as a wellness hub for services and activities, the center will teach visitors about the storied Allentown parks system. Colorful images and deep historical descriptions of the area’s many beautiful parks are featured throughout the space.
“We’re proud to be such a vital part of the Lehigh Valley, and the renovations and new Connect center reflect our commitment to building on our strong relationships with the region’s residents, businesses, and civic leaders,” Shamash said.
The overall building renovations include a complete interior remodeling and a fresh façade featuring Capital Blue Cross’ new logo. The renovations highlight Hamilton Street’s gateway to center city, and are in keeping with what Capital Blue Cross Lehigh Valley President Anne Baum has called “a renaissance in downtown Allentown.”
“We’re so happy to play our part in the redevelopment of the Lehigh Valley’s largest city,” Baum said. “Our commitment to this community’s health and well-being continues to grow, and this unique Connect center provides an open, flowing space to meet a broad variety of the community’s health plan and wellness needs.”
Capital BlueCross is one of the leading health insurance companies of the Lehigh Valley, offering health insurance products, services, and technology solutions that provide peace of mind to consumers and promote health and wellness for its members and the communities it serves.
The company serves a 21-county region in Central Pennsylvania and the Lehigh Valley, delivering innovative solutions through a family of diversified businesses to create healthier lives and lower healthcare costs.
Among these solutions are patient-focused care models, leading-edge data analytics, and digital health technologies. Additionally, Capital Blue Cross Connect health and wellness centers provide in-person service and inspiration to help people reach their health goals.
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