The headquarters of Lehigh Valley Economic Development Corporation were transformed into a makeshift radio station in late September when Executive Leaders Radio came to town to interview four Valley CEOs – Ross Born of Just Born, Richard Anderson of St. Luke’s Hospital & Health Network, Dr. Ronald Swinfard of Lehigh Valley Health Network, and John Nespoli of Sacred Heart Hospital.

The four men, who were handpicked by Executive Leaders Radio from a list of 25 regional executives provided by LVEDC, came together with LVEDC officials and show sponsors Shannon Coltrane Nicoletti of Newmark Grubb Knight Frank and John Di Pasquale of ARCO Design/Build.

With radio show host Dean Schwartz, an attorney with Stradley Ronon Stevens & Young of Philadelphia, leading the way, the quartet of Lehigh Valley executives shared stories – some reaching as far back as their childhood.

The program’s intent, Schwartz said, is not so much to showcase corporations, but to offer insight into the men (or women) who rose to leadership at their respective corporations.

Donald Cunningham, LVEDC president and CEO, said LVEDC arranged for Executive Leaders Radio to come to town so Lehigh Valley would get its share of exposure for key community leaders – such as Born, Anderson, Swinfard and Nespoli – and top regional job producers and partners of LVEDC.

This show was first broadcast on WCHE/1520AM (and streamed live on www.wche1520.com) on Oct. 6. It is expected to be posted on the www.executiveleadersradio.com website shortly.