2014 LVIA Airshow… Prepare For Takeoff
By LVEDC Staff on August 5, 2014
The 2013 LVIA Airshow was a smash hit with an estimated 40,000 attendees craning to see the high-flying action. Airport officials expect an even bigger and better event in 2014.
With sponsors like Sands Bethlehem, Service Electric and LVEDC onboard, the sky’s the limit in 2014.
Work crews and airport officials are readying 10,000 parking spots at Lehigh Valley International Airport for this year’s action-packed airshow which is cleared for takeoff on the weekend of August 23-24.
Lehigh-Northampton Airport Authority Executive Director Charles Everett Jr. had projected an attendance of 10,000 and a profit of about $30,000 in 2013. When the propellers stopped spinning and the engines stopped whirring, LNAA officials were happily counting a net profit of roughly $41,000.
Airport authority members recently sat down with LVEDC to answer these five questions.
1. What sort of economic impact does the airshow bring to Lehigh Valley businesses and restaurants?
The purpose of the Lehigh Valley Airshow is to promote the airport, engage the community and increase interest in aviation. Based on research related to similar sized airshows, the economic impact is estimated to be between $3 and $5 million for the two-day event. Approximately 25-30% would be spent on retail and 20% on dining. According to statistics released by the International Council of Air Shows for events of similar size, length and scope the estimate may be conservative.
2. Will this event lead to a bump in ticket sales for flights originating from Lehigh Valley?
It is very difficult to correlate variations in ticket sales for flights with outdoor events which seek to promote the airport like air shows. Given the overall purpose and goals for the airshow, it is hoped that increased awareness of the airport and the convenience of flying from Lehigh Valley International may cause consumers to be aware of and consider LVIA in their decision-making process for future air travel.
3. What other events and promotions are planned to increase awareness and passengers?
In addition to the Lehigh Valley Airshow, there are various other advertising, promotions and marketing initiatives which are planned. They include a variety of mediums aimed at engaging customers and positioning Lehigh Valley International as a viable option when it comes to making future travel arrangements. Such examples include sponsoring Plaza Tropical at Musikfest 2014, a partnership with the Lehigh Valley Phantoms, a new website experience, and an active voice on social media, where we are able to directly interact and field questions and comments from our fans.
4. How does LVIA use the money that’s raised via tickets sales and airshow sponsorships?
An airshow is a significant event at an airport. Among the major expenses are professional air show performers, advertising and equipment and supplies. In 2013 operating expenses exceeded $450,000. A small surplus was generated in 2013 of approximately $41,000. Ticket sales and sponsorship are revenue sources which are typically budgeted to cover the cost of the expenses.
5. Finally, what are some of the major local companies that roll up their sleeves and pitch in to make the airshow a success?
We are delighted to have continued support from sponsors such as the Sands Bethlehem, Service Electric, Adams Outdoor, Harbortouch, The Express-Times, Lutron, B Braun, Rockefeller Group, and The Morning Call. Many others, including LVEDC, provide cash and in-kind sponsorships. We are also grateful to the hundreds of volunteers; without their support, the Lehigh Valley Airshow would not be possible.
For more information, go to LehighValleyAirshow.com
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