Back

LVEDC Unveils New Lehigh Valley Sub-Regional Marketing Campaigns, Videos

By Colin McEvoy on April 1, 2016

In keeping with its mission to market the economic assets of the region, the Lehigh Valley Economic Development Corporation (LVEDC) has unveiled a new set of marketing campaigns drawing specific attention to the sub-regions of the Lehigh Valley.

Partnering with Digital Feast, LVEDC has developed videos, websites, high-quality photography, and printed brochures for Allentown, Bethlehem, Easton, Lehigh County, Northampton County, and the Slate Belt.

“The old days of thinking about competition as Allentown against Bethlehem, or Lehigh County against Northampton County, are long over, if they ever existed,” said Don Cunningham, LVEDC President and CEO. “But, while we will win as a region, we have heard the appeals from our local governments and counties to market specific assets and the uniqueness of various places in the Lehigh Valley.”

LVEDC and Digital Feast gathered input from elected officials and key stakeholders from each of the six sub-regions to ensure the key points were emphasized during the development of the marketing campaigns.

These campaigns will target businesses and site selectors across the country, informing them as to why they should invest in each sub-sector. The campaigns will be branded with the word Select, like “Select Northampton County” or “Select Lehigh County.”

“This initiative is perfectly aligned with LVEDC’s core mission to market the economic assets of the Lehigh Valley,” said Michael Keller, LVEDC Director of Marketing. “We welcome and encourage anyone to share these videos or embed them onto your company’s website, and help us spread the word about the Lehigh Valley.” To embed one of these video’s on your site, please have your web team contact [email protected] for instructions.

The videos were unveiled for the first time at the LVEDC 2016 Annual Meeting on March 22. Check out the videos and the corresponding sub-regional websites below:

Allentown

http://www.selectallentown.com

Bethlehem

http://www.selectbethlehem.com

Easton

http://www.selecteaston.com

Lehigh County

http://www.selectlehighcounty.com

Northampton County

http://www.selectnorthamptoncounty.com

Slate Belt

http://www.selectslatebelt.com

These videos and marketing campaigns come in addition to a separate initiate LVEDC has undertaken with FireRock Productions, creating videos about the Lehigh Valley’s four target sectors, as well as the region’s entrepreneurial community and redevelopment projects. Two of the six planned videos have been released so far.

Online video traffic is predicted to make up to 80 percent of all consumer Internet traffic in 2019, according to the Cisco Visual Networking Index. That amount is up from 64 percent in 2014, meaning a rise of 16 percent in just five years.

LVEDC and CREW Lehigh Valley to Host Event on Lehigh County TIF

The Lehigh Valley Economic Development Corporation (LVEDC) and Commercial Real Estate Women (CREW) of the Lehigh Valley will host a seminar and panel discussion this month[...]

Continue to Next Page

Lehigh ValleyQuick Facts

Industry Spotlight

13.8% of Labor Force
Employed in Professional & Business Services
Q4 2016

By the Numbers
$39.1 Billion

Gross Domestic Product
2016

Investor Spotlight
City Center Lehigh Valley
Industry Spotlight

9.8% of Labor Force
Employed in Manufacturing
Q4 2016

By the Numbers
$3.44 Billion

Exports
2015

Investor Spotlight
Air Products
Industry Spotlight

1,504 Total Office Buildings
Q2 2017

By the Numbers
$57,510

Median Household Income

Investor Spotlight
PPL Electric Utilities
Industry Spotlight

1,770 Total Industrial Buildings
Q2 2017

By the Numbers
24,400

New Jobs Created Over Past 5 Years

Investor Spotlight
National Penn
Industry Spotlight

5.0% Industrial
Vacancy Rate
Q2 2017

By the Numbers
658,477

Population

Investor Spotlight
Olympus
Industry Spotlight

7.7% Office
Vacancy Rate
Q2 2017

By the Numbers
342,493

Labor Force

Investor Spotlight
Lutron Electronics
Industry Spotlight

17.2% of Labor Force
Employed in Health Care & Social Assistance

By the Numbers
5,073

Technology Patents from 2000-2015

Investor Spotlight
Mack Trucks
Industry Spotlight

9.1% Increase in exports
Among top 20 markets nationally in export growth

By the Numbers
25.8 Million

Total Office Inventory (Square Feet)
Q2 2017

Investor Spotlight
UGI
Industry Spotlight

10.1% Industrial rent growth
Second highest in the U.S.

By the Numbers
115.5 Million

Total Industrial Inventory (Square Feet)
Q2 2017

Investor Spotlight
NFI