Back

LVEDC Strategic Plan: New Marketing, Communication Initiatives

By Colin McEvoy on December 14, 2017

The new three-year strategic plan unveiled by the Lehigh Valley Economic Development Corporation (LVEDC) will help the organization continue to strengthen the Lehigh Valley’s global competitiveness and better market the region for future development.

To that end, the strategic plan defined 22 specific initiatives that fall into four categories: recruitment; marketing & communications; retention, resources & regional strategies; and advocacy and leadership.

Each week, the LVEDC blog and newsletter will highlight a different set of initiatives from the new strategic plan.

Click here to download the LVEDC Strategic Plan 2017-2020.

Click here to download the LVEDC Strategic Plan 2017-2020.

This week, we share the organization’s marketing & communications initiatives, which will crucial in helping LVEDC execute on its newly-defined mission to “market the economic assets of the Lehigh Valley and to create partnerships to lead the recruitment, growth and retention of employers.”

The initiatives are:

1) Work with other regional entities and stakeholders to develop and market a regional brand identity for the Lehigh Valley, leveraging marketing dollars to chip away at a lack of identity that exists in certain sectors and/or outdated perceptions of the region.

2) Develop a marketing and communications campaign on workforce and the region’s education and training resources that features training programs, degrees conferred, education institutions and the region’s workforce preparedness and skills development.

3 Develop a marketing initiative on the “New Lehigh Valley” with a focus on the retention and attraction of young workers and educated professionals to showcase our ability to attract talent to support growth in the business services and life science research sectors.

4) Continue development of target sector specific marketing aimed at key audiences with a focus on using third party “knowledge partners” and advocates for the region, such as business leaders and industry experts.

5) Continue to improve available research and data on critical factors for business location and retention decisions — such as cost comparisons, wage differentials, availability of real estate and workforce, incentives and financing programs — and increase communication of that information via website features and other strategies.

These initiatives were identified as a result of several consultant studies commissioned by LVEDC to ensure the organization’s strategies are focused on the highest-quality growth and job creation possible for the Lehigh Valley.

Those studies included an economic development analysis by the Atlanta-based Garner Economics; the by New-York based Development Counsellors International; and the global firm Investment Consulting Associates.

December Issue of Monthly LVstartup E-Newsletter Released

The December issue of LVstartup, a monthly e-newsletter about entrepreneurs and startups in the Lehigh Valley, was released today. It includes stories about an actress [...]

Continue to Next Page

Lehigh ValleyQuick Facts

  • Industry Spotlight

    13.8% of Labor Force
    Employed in Professional & Business Services
    Q4 2016

  • By the Numbers
    $39.1 Billion

    Gross Domestic Product
    2016

  • Investor Spotlight
    City Center Lehigh Valley
  • Industry Spotlight

    9.8% of Labor Force
    Employed in Manufacturing
    Q4 2016

  • By the Numbers
    $3.44 Billion

    Exports
    2015

  • Investor Spotlight
    Air Products
  • Industry Spotlight

    1,504 Total Office Buildings
    Q2 2017

  • By the Numbers
    $57,510

    Median Household Income

  • Investor Spotlight
    PPL Electric Utilities
  • Industry Spotlight

    1,770 Total Industrial Buildings
    Q2 2017

  • By the Numbers
    24,400

    New Jobs Created Over Past 5 Years

  • Investor Spotlight
    National Penn
  • Industry Spotlight

    5.0% Industrial
    Vacancy Rate
    Q2 2017

  • By the Numbers
    658,477

    Population

  • Investor Spotlight
    Olympus
  • Industry Spotlight

    7.7% Office
    Vacancy Rate
    Q2 2017

  • By the Numbers
    342,493

    Labor Force

  • Investor Spotlight
    Lutron Electronics
  • Industry Spotlight

    17.2% of Labor Force
    Employed in Health Care & Social Assistance

  • By the Numbers
    5,073

    Technology Patents from 2000-2015

  • Investor Spotlight
    Mack Trucks
  • Industry Spotlight

    9.1% Increase in exports
    Among top 20 markets nationally in export growth

  • By the Numbers
    25.8 Million

    Total Office Inventory (Square Feet)
    Q2 2017

  • Investor Spotlight
    UGI
  • Industry Spotlight

    10.1% Industrial rent growth
    Second highest in the U.S.

  • By the Numbers
    115.5 Million

    Total Industrial Inventory (Square Feet)
    Q2 2017

  • Investor Spotlight
    NFI