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LVEDC Previews New Videos Marketing the Lehigh Valley

By Colin McEvoy on March 15, 2016

The Lehigh Valley Economic Development Corporation (LVEDC) has released the first in a series of new videos marketing various regions in the Lehigh Valley.

The two videos – one each about Northampton and Lehigh counties – are among six LVEDC commissioned from the creative marketing agency Digital Feast. The other four videos will highlight Allentown, Bethlehem, Easton, and the Slate Belt.

All six videos will be unveiled to the public at the 2016 LVEDC Annual Meeting, which will be held Tuesday, March 22, at the ArtsQuest Center at SteelStacks. Attendance is free, but pre-registration is required.

The Northampton and Lehigh county videos can be seen below:

The videos will be accompanied by websites and print marketing campaigns that include high-quality photography and core information about each specific Lehigh Valley sub-region. These marketing campaigns will be branded with the word Select, like “Select Northampton County” or “Select Lehigh County.”

“These campaigns will target businesses and site selectors across the country, letting them know why they should invest in these Lehigh Valley sub-regions,” said Michael Keller, LVEDC Director of Marketing. “This initiative is perfectly aligned with LVEDC’s core mission to market the economic assets of the Lehigh Valley.”

LVEDC worked closely with representatives from each of the six sub-regions to identify the economic assets and key information to highlight the videos, websites, and marketing materials.

These campaigns come in addition to another video marketing initiative LVEDC is undertaking to market the Lehigh Valley’s four target sectors, as well as the region’s entrepreneurial community and redevelopment projects.

The first of those six videos  highlighting the region’s life, biological, and biomedical science fields  was released in January, and another will also be shown at the 2015 LVEDC Annual Meeting. Those videos were created by Firerock Productions.

“Online video traffic is predicted to make up to 80 percent of all consumer Internet traffic in 2019,” Keller said. “Internet users are consuming more video than ever before, and now is the perfect time to spread the word about the Lehigh Valley through this fast-growing medium.”

Subscribe to the LVEDC YouTube channel to see the other videos in the series as they are released, and visit the LVEDC website for more information or to register for the 2015 LVEDC Annual Meeting on March 22.

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