Back

LVEDC Previews New Videos Marketing the Lehigh Valley

By Colin McEvoy on March 15, 2016

The Lehigh Valley Economic Development Corporation (LVEDC) has released the first in a series of new videos marketing various regions in the Lehigh Valley.

The two videos – one each about Northampton and Lehigh counties – are among six LVEDC commissioned from the creative marketing agency Digital Feast. The other four videos will highlight Allentown, Bethlehem, Easton, and the Slate Belt.

All six videos will be unveiled to the public at the 2016 LVEDC Annual Meeting, which will be held Tuesday, March 22, at the ArtsQuest Center at SteelStacks. Attendance is free, but pre-registration is required.

The Northampton and Lehigh county videos can be seen below:

The videos will be accompanied by websites and print marketing campaigns that include high-quality photography and core information about each specific Lehigh Valley sub-region. These marketing campaigns will be branded with the word Select, like “Select Northampton County” or “Select Lehigh County.”

“These campaigns will target businesses and site selectors across the country, letting them know why they should invest in these Lehigh Valley sub-regions,” said Michael Keller, LVEDC Director of Marketing. “This initiative is perfectly aligned with LVEDC’s core mission to market the economic assets of the Lehigh Valley.”

LVEDC worked closely with representatives from each of the six sub-regions to identify the economic assets and key information to highlight the videos, websites, and marketing materials.

These campaigns come in addition to another video marketing initiative LVEDC is undertaking to market the Lehigh Valley’s four target sectors, as well as the region’s entrepreneurial community and redevelopment projects.

The first of those six videos  highlighting the region’s life, biological, and biomedical science fields  was released in January, and another will also be shown at the 2015 LVEDC Annual Meeting. Those videos were created by Firerock Productions.

“Online video traffic is predicted to make up to 80 percent of all consumer Internet traffic in 2019,” Keller said. “Internet users are consuming more video than ever before, and now is the perfect time to spread the word about the Lehigh Valley through this fast-growing medium.”

Subscribe to the LVEDC YouTube channel to see the other videos in the series as they are released, and visit the LVEDC website for more information or to register for the 2015 LVEDC Annual Meeting on March 22.

Bethlehem Companies Benefit From KIZ Tax Credits, Grants

Bethlehem startups and small companies continue to benefit from the Southside Bethlehem Keystone Innovation Zone (KIZ), a designated zone within the city designed to foste[...]

Continue to Next Page

Lehigh ValleyQuick Facts

  • Industry Spotlight

    13.8% of Labor Force
    Employed in Professional & Business Services
    Q4 2016

  • By the Numbers
    $39.1 Billion

    Gross Domestic Product
    2016

  • Investor Spotlight
    City Center Lehigh Valley
  • Industry Spotlight

    9.8% of Labor Force
    Employed in Manufacturing
    Q4 2016

  • By the Numbers
    $3.44 Billion

    Exports
    2015

  • Investor Spotlight
    Air Products
  • Industry Spotlight

    1,504 Total Office Buildings
    Q2 2017

  • By the Numbers
    $57,510

    Median Household Income

  • Investor Spotlight
    PPL Electric Utilities
  • Industry Spotlight

    1,770 Total Industrial Buildings
    Q2 2017

  • By the Numbers
    24,400

    New Jobs Created Over Past 5 Years

  • Investor Spotlight
    National Penn
  • Industry Spotlight

    5.0% Industrial
    Vacancy Rate
    Q2 2017

  • By the Numbers
    658,477

    Population

  • Investor Spotlight
    Olympus
  • Industry Spotlight

    7.7% Office
    Vacancy Rate
    Q2 2017

  • By the Numbers
    342,493

    Labor Force

  • Investor Spotlight
    Lutron Electronics
  • Industry Spotlight

    17.2% of Labor Force
    Employed in Health Care & Social Assistance

  • By the Numbers
    5,073

    Technology Patents from 2000-2015

  • Investor Spotlight
    Mack Trucks
  • Industry Spotlight

    9.1% Increase in exports
    Among top 20 markets nationally in export growth

  • By the Numbers
    25.8 Million

    Total Office Inventory (Square Feet)
    Q2 2017

  • Investor Spotlight
    UGI
  • Industry Spotlight

    10.1% Industrial rent growth
    Second highest in the U.S.

  • By the Numbers
    115.5 Million

    Total Industrial Inventory (Square Feet)
    Q2 2017

  • Investor Spotlight
    NFI