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Lehigh Valley American Airlines Magazine Feature Now Available Digitally

By Colin McEvoy on July 17, 2017

Millions of American Airlines customers have been reading about the Lehigh Valley from their airplane seats this month, and now you can see what they’ve been reading on your own computer screen.

The cover of Spotlight Lehigh Valley, the 24-page feature in American Way, the American Airlines in-flight magazine. The digital version is now available online.

The cover of Spotlight Lehigh Valley, the 24-page feature in American Way, the American Airlines in-flight magazine. The digital version is now available online.

The 24-page feature about the Lehigh Valley in American Way, the in-flight magazine for the largest airline in the world, is now available digitally. Click here to download the PDF.

Spotlight Lehigh Valley is a dedicated supplement about the region that takes a detailed look at what makes a certain region a great place to invest, visit, or relocate, with a particular focus on global economic impact, business diversity, and innovation.

Starting July 1, the American Way issue featuring the Lehigh Valley supplement became available in the seat of every single American Airlines flight, highlighting the region on an international platform unlike any it has seen before.

The issue is expected to reach about 5.4 million unique monthly readers and at least 16 million passengers in all, according to Carsten Morgan, Vice President of Special Projects for the Ink Global, which publishes the magazine.

“The Lehigh Valley is in the midst of an economic renaissance,” Morgan said. “The commercial landscape of today’s and tomorrow’s economy is vastly different than the stigmas and misnomers associated with the community. This is a story that hasn’t been presented to a global audience on this scale.”

The Lehigh Valley Economic Development Corporation (LVEDC) unveiled the magazine for the first time at an event last month. LVEDC and Discover Lehigh Valley provided assistance to the reporting in Spotlight and helped arrange interviews with companies and individuals in the Lehigh Valley

“Opportunities to highlight the Lehigh Valley on a worldwide stage like this do not come along often,” Don Cunningham, LVEDC President and CEO, said at the event. “This will bring us to the attention of millions of readers, including those at the forefront of company relocation and corporate real estate decisions.”

The Spotlight Lehigh Valley feature specifically includes a brief history of the region, a guide to its three cities, an interview with race car driver and famous Lehigh Valley resident Mario Andretti, and a featured article about the region’s top industries, companies, and economic trends.

It also features testimonials from the “Trailblazers,” representatives of some of the region’s most prominent companies and organizations. This includes Lehigh University President John Simon; Air Products President and CEO Seifi Ghasemi; and Nacho Abia, President and CEO of the Olympus Corporation of the Americas.

American Airlines offers 6,700 flights daily to 350 destinations in 50 countries. In total, the airline serves nearly 200 million passengers a year. Past communities featured in Spotlight include Miami, St. Louis, Orlando, Charlotte, Philadelphia, Dallas-Fort Worth, and San Antonio.

American Way ranks #1 nationally for readers who work for enterprise-sized companies with more than 1,000 employees, and one quarter of its readers are employed in management, business, or financial occupations, the highest amount of any national publication except for The Wall Street Journal.

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Lehigh ValleyQuick Facts

  • Industry Spotlight

    13.8% of Labor Force
    Employed in Professional & Business Services
    Q4 2016

  • By the Numbers
    $39.1 Billion

    Gross Domestic Product
    2016

  • Investor Spotlight
    City Center Lehigh Valley
  • Industry Spotlight

    9.8% of Labor Force
    Employed in Manufacturing
    Q4 2016

  • By the Numbers
    $3.44 Billion

    Exports
    2015

  • Investor Spotlight
    Air Products
  • Industry Spotlight

    1,504 Total Office Buildings
    Q2 2017

  • By the Numbers
    $57,510

    Median Household Income

  • Investor Spotlight
    PPL Electric Utilities
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    1,770 Total Industrial Buildings
    Q2 2017

  • By the Numbers
    24,400

    New Jobs Created Over Past 5 Years

  • Investor Spotlight
    National Penn
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    5.0% Industrial
    Vacancy Rate
    Q2 2017

  • By the Numbers
    658,477

    Population

  • Investor Spotlight
    Olympus
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    7.7% Office
    Vacancy Rate
    Q2 2017

  • By the Numbers
    342,493

    Labor Force

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    Lutron Electronics
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    17.2% of Labor Force
    Employed in Health Care & Social Assistance

  • By the Numbers
    5,073

    Technology Patents from 2000-2015

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    Mack Trucks
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    9.1% Increase in exports
    Among top 20 markets nationally in export growth

  • By the Numbers
    25.8 Million

    Total Office Inventory (Square Feet)
    Q2 2017

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    UGI
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    10.1% Industrial rent growth
    Second highest in the U.S.

  • By the Numbers
    115.5 Million

    Total Industrial Inventory (Square Feet)
    Q2 2017

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    NFI